Our illustrious leader has over 25 years experience as a brand consultant. He began his training with Michael Peters and Partners in 1985, where he rebranded Top Shop. He then progressed up the ranks to Joint Commanding Officer of The Chase in London.

On August 1st 1994, Adrian formed his own squadron The Formation Creative Consultants Europe Ltd. Adrian is personally responsible for the creation of a number of famous high street brands, including Pret A Manger, which is recognised as an official 'Millenium brand'. Examples of The Formation's work are on display in the Museum of London as examples of contemporary consumer packaging. 

More recent creations include The Hoxton Urban Lodge the innovative luxury budget hotel, Camino the multi-award winning Spanish restaurants, Sweat! a new gym and fitness concept, Abokado healthy fast food stores and Rubio's the Californian chain of coastal grill restaurants.

A multi award winner and lecturer with regularly published work, Adrian still leads the squadron on every major sortie.