aspretto is the world's first truly ethical hot beverage brand. It is owned by Sodexo the world's second largest catering company.

The brief was to deliver an aspirational high quality international coffee and tea brand based on four founding principles: Diversity, Environment, Health and Wellbeing and Social Responsibility. Every element of the brand collateral is either fully biodegradable or compostable. All the equipment uses recycled stainless steel or plastic and the tableware is formed from limestone, sustainable timber and bamboo.

The brand was created to be engaging and constantly evolving. It is a proactive concept that is designed to reflect current concerns and embrace future developments.

The brand won Gold in the IVCA Clarion Awards celebrating sustainability.