CASE STUDIES

Bite Me Pizza

Bite Me Pizza, the radical ‘build your own‘ pizza concept is the brainchild of a 24 year old entrepreneur and champion of sustainability.
Using the freshest ingredients, customers can either choose from one of the top 10 favourites or design their own from over 40 different toppings and 3 different bases, giving (in theory at least) over 1 trillion possible combinations!

Having been given the name the logotype neatly reflects both the product and its irresistibility.

Keeping the impact on the environment to a minimum, the oven is electric and all materials used in the interior are either recycled or reclaimed. The packaging is biodegradable with graphics simply applied by rubber stamp.

The interior look and feel mixes shanty town shack with American diner. Reclaimed beach hut boards sit with lacquered rusted steel. Empty tomato cans serve as lampshades and corrugated iron forms the counter front and bulkhead.

Finally, an external mural lampooning The Queen, Barack Obama and the (I’ll be back”) Terminator all sharing a pizza, adds an irreverent, urban edge.