Having created 'aspretto' – the ethical hot beverage brand for Sodexo, we were again commissioned to create an authentic French bakery brand for their substantial portfolio.

We developed the name Bondé – which translates as 'crammed full' in French – to create an position of authenticity and genuineness.

The logo is styled on 1930's French milk bottle labels and the strap-line "The Spirit of French Food" sets an expectation of quality and passion. The interior scheme is designed to be flexible, as it is required to adapt to a range of sites from airport termini and corporate headquarters to small independent commercial units.

Both contemporary and classic French materials and details were implemented creating a distinct individual style.