CASE STUDIES

FOO GO

foo•go is a ground breaking new food range of sandwiches, wraps, salads, desserts and drinks. The identity features delicious ingredients beautifully photographed against a crisp white background which form an engaging smile when juxtaposed with the 'oo' of the logo.

foo•go’s first store in Lincoln (the home of the brand) celebrated local suppliers and local produce with its own kitchen and food prepared fresh to order everyday from local ingredients. The store was designed as the three dimensional manifestation of the brand with a white, minimal interior. Dynamic full colour provenance graphics and the signature circle motive are explored in the lighting, signage and packaging.

foo•go has always has led the way in sustainable packaging. We designed the UK’s first fully biodegradable packaging for their sandwiches, wraps, baguettes and salads. In 2008 the brand was sold to Greencore.