A new online e-commerce business, specialising in a selection of luxury lingerie brands. The strapline is 'Chic Lingerie Boutique" which is presented alongside the logo on all of the brands communications, including the website.

GlamorousAmorous.com's identity was designed to reflect the quality and 'playfulness' of the lingerie this portal has to offer.

The identity uses a graphic device focused around the silhouette of a female form - protecting her modesty by a strategically placed bag, which symbolises the the online shopping experience. The silhouette device has been used to ensure that the brand is accessible to all - not putting a face, hair colour or definitive body shape to the brand, therefore excluding no-one. The logotype expresses the femininity of the brand, whilst exploring a palette of colours that challenge the traditional 'safe' combinations used within the industry.