The brand that changed the face of sandwich bars and rewrote the book on quality control and customer service. We created their identity, packaging, interior design, graphics and promotional literature.

We devised the concept of the 'Mission Statement’ before anyone had even heard of the expression and developed their unique, self deprecating conversational style of copywriting.

The stores have become iconic. Urban, chic, practical, distinctive and easy to build. We designed over 120 stores in the UK, America and the Far East. Then provided an extensive brand identity manual and the blueprint to develop the concept.

The brand now has sales of over £10million a week in the UK alone. 


Pret A Manger Exterior Design