CASE STUDIES

STANFORDS

A major rebranding of the world’s leading map and travel bookshops. Stanfords has been the source of inspiration and reference for such intrepid Britons as Scott, Florence Nightingale and Sir Arthur Conan Doyle.

The identity acknowledges the rich tradition of the company’s 150 odd year history and embraces the more contemporary concepts of exploration discovery and inspiration.

The interior is spacious, well laid out and easy to navigate. Highly visible bookcase headers are supported by colour coded satellite map imagery which reinforce the core offer and aid subject recognition. 

The flexibility of the new identity is demonstrated through it's imaginative application across a wide range of print and point of sale collateral.