“Good things happen to those who SWEAT!” This was the mantra of our client when we commissioned to create the branding, marketing and interior signage for a new, game-changing gym and fitness concept. It provides state of the art gym equipment and facilities at an incredibly competitive price. With no joining fee, no hidden extras and no nonsense.

We created the strapline ‘friendly fitness', positioning the brand as accessible, inclusive and great value.

A generous palette of colours gave freedom and flexibility and extensive pre and post opening marketing campaigns  across all platforms that targeted businesses, shoppers, the general public and  students (including a full wraparound marketing suite) ensured a highly successful launch in January 2015.

The huge interior spaces were kept light, bright and airy with exposed services throughout. Giant fitness icons and inspirational ‘word walls’ signposted the specific areas and large format graphics added humour; Spin cyclists could pedal off down an open road and the weight trainers became atheletes in a sports stadium.

A second site has been secured with a national roll-out to follow.