As a visiting lecturer I hear a lot of defeatist 'advice' offered by institutionalised staff members urging students to dumb down their ideas because they are 'impractical' and could never be produced. Nonsense. The beauty of the packaging industry is that there is someone, somewhere who can make anything you can envisage. It just takes a vision, tenacity and good communication skills!

Working with a series of external consultants we have translated a number of our more adventurous ideas into commercial reality. These range from signature bottles for Pret A Manger, a conference room drinks presentation for Sodexo, and a gravity defying glass for Cafe des Amis.